Monday, June 22, 2009

Jessica's Tips for Wearing Mehera Shaw as a 20-Something

Many younger women in their late teens and twenties come into our store while waiting for the bus or just taking a stroll around our South Minneapolis neighborhood. They really enjoy looking at our clothing, but sometimes seem to say things like:

“Oh! My mom would really love this store!”
Or,
“I should take my grandma here sometime!”
Admittedly, Mehera Shaw clothing is designed to accommodate a wide demographic and array of personal tastes, but it seems that our style can be a bit intimidating at times to younger fashion buyers.
As a 20-something fan of Mehera Shaw (as well as an employee with access to a generous discount), I’m constantly finding new ways to incorporate our clothing into my admittedly casual wardrobe. Part of the fun of my job is seeing peoples’ reactions to how I wear our clothes and inspiring customers of all ages to play around and layer in ways they would not have thought of previously.

I often pair boldly printed tunics with a dark denim pencil skirt or wide-legged black pants, throw on our lightweight cotton leggings under mini dresses and loose blouses, and layer cropped cardigans over printed wrap dresses for a funky but classy retro look. I accessorize our look with sweet headbands and tiny gemstone earrings to add an even more feminine touch.
Mehera Shaw is a very exclusive and upmarket brand, and with that comes the price of our clothing that is often not so easy on the budgets of those just getting started in the professional world. Buying separates, while indeed a good investment, can get quite expensive if one’s fashion budget is stretched thin. My personal solution to this is to buy a dress and layer it; wear a cropped blouse or a button-down shirt over it to create the illusion of a skirt, or wear the dress as-is. You can see how I’ve paired an Ocean Teal cotton blouse with my Golden Lotus printed wrap dress to create this look:
Scarves, which are very, very in right now, are a great way to put a little of our “Spice Chic” into your wardrobe. Starting at only $18, scarves are incredibly versatile pieces that can be dressed up or down and tied, wrapped, and worn many different ways. See how different my casual outfit looks with and without a scarf? Also, try wearing a tunic top or short (or even long) dress worn over skinny denim or leggings- it's always a fashion-forward and youthful look, but it’s also a staple of Indian fashion! This combination looks good on just about everyone and is a unique alternative to top-and-slacks or top-and-skirt pairings.

Mehera Shaw clothing is designed to embody the creativity, expressiveness, and femininity of all women, so experiment and discover your own youthful, colorful looks.

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