Thursday, August 8, 2013

Green America's People and Planet Awards: Vote for Mehera Shaw!

Our friends at @GreenAmerica are giving away $5K to three green businesses… and we’re a finalist. Your vote could help us win a People & Planet Award for our commitment to ethical apparel:

Wednesday, June 19, 2013

Mehera Shaw Announces Relaunching of Brand and Website

Mehera Shaw announces the relaunching of our namesake women's brand and website  
Mehera Shaw is an artisanal lifestyle brand: inspired by the artisan textiles of India, styled for the conscious, modern living.  

The Label: Decidedly Feminine - Uniquely Sustainable
Our namesake women’s label is a contemporary East-West aesthetic for the sophisticated, well-traveled woman: vibrant artisan prints, soft tailoring, feminine silhouettes, and comfortable layers with high wearability, for work and casual wear. Mehera Shaw uses natural fibers, organic cotton, handloom (khadi) and block prints in our collections.

The Mehera Shaw Woman
The Mehera Shaw woman is 25+, confident, creative, sophisticated and identifies with a East-West fusion aesthetic.  Her lifestyle reflects the dialogue between East and West, between artistry and modern life.  

Mehera Shaw has recently relaunched our women’s label; a collection of upscale separates with emphasis on tunics and leggings, followed by dresses and blouses.  Mehera Shaw will produce three collections annually: festive/winter, spring and high summer. 

Points of Sale: Ecommerce Plans
Points of sale include a retail boutique in Jaipur, India and online shopping for both the Indian and international markets.   Mehera Shaw will relaunch our ecommerce shopping site specifically for the Indian market in August 2013.  Product range includes women’s easy-wear separates for work and casual wear, nightwear, upcycled accessories and artisan printed organic cotton fabric.
Marketing Plans
Mehera Shaw will seek shop-in-shop, wholesale partnerships and ultimately franchise opportunities for their namesake label as well as for its family-oriented lifestyle branded collections.  Mehera Shaw’s goal is to create a fully transparent, vertical brand for sustainable living.

Sister Collections: in development
Mehera Shaw is developing product lines for our sister labels for the whole family, intended to launch by spring 2014.  As a lifestyle brand, the messaging is about family and clothing for a conscious lifestyle in fusion oriented world; all styles express an East-West aesthetic. Sister-labels include: Shireenbai Kitty, a colorful collection of dresses and separates for girl’s 2-10 years; Sarojini, a boho masala chic look for the teen's to women’s youth market; Adeem, a collection of men’s classic cuts in high-quality artisan fabrics, and; Mandali a range homewares, upcycled accessories and project-based textiles such as do-it-yourself sewing kits.

Mehera Shaw’s commitment is to a cradle-to-cradle approach to fashion.  We believe sustainable fashion is only sustainable through quality design, which wears well over time and reflects the story of its production.  We use sustainable fabrics such as handloom wool, ahimsa silk, certified organic cottons, artisan textiles, and upcycled textiles in every collection.  We use only fair labour garment production and actively look for partnering with artisan textile projects supporting innovative development in upcycling, and micro social enterprise.  Mehera Shaw believes that good design can and does go hand-in-hand with beautifully made, artisan textiles; that sustainability, small-scale production and good design are a good fit and the way of the future. 

Visit Us!

Visit our new updated website and see our Basant collection SS13  and Festive Winter Collection AW13 campaign photoshoots taken near Jaipur, India and introducing Kiran Kaur as our model.  Shop at our e-boutique and Jaipur Shop.  

Thursday, May 16, 2013

Mehera Shaw Private Label Customer Lily of Valley Isle: Celebrate Launch Collection and Fashion Show

On April 20th, Earth Day 2013, Lily Clark and Amy DeCew celebrated the launch of their sustainable fashion line, Lily of Valley Isle, at the Beau Monde Society’s Midsummer Jungle runway show in New York city. Select pieces from the Lily of Valley Isle womenswear collection were chosen to highlight the current choices available in ethical and ecologically-conscious clothing brands. 

Lily of Valley Isle focuses on day-to-night and beach-to-town women’s clothing with a contemporary aesthetic and aloha spirit. Inspired by Lily’s transition to life in Maui after ten years in the L.A. fashion industry and utilizing Amy’s prior work in sustainable design within New York fashion, the duo bring high-end finishes like French seams and handmade shell buttons into their use of organic cotton fabrics. Working with the Mehera Shaw production facility in Jaipur, India allows Lily and Amy to combine design creativity, quality, and sustainability into their business vision.

They can be visited at:

or followed on Twitter as @LilyValleyIsle

Links to more info about the April 20th Beau Monde Society Midsummer Jungle runway show are at:

and at:

Fashion Envie Team Credits:
Beau Monde Society founder and stylist: Jennifer Nnamani
Producer: Zunyda Maya
Architect: Preet Kalra
Social Media Strategist: Steffanie Nnamani 
Publicist: Dom Drake
Graphic Designer: James Mao
Art Director: Ian Chapman 
Digital Media Strategist: Reynaldo Osoria of R.E.M Media Productions
Artist: Dominick Troy Williams 
Assistant: Marsha Larose
Intern: Deandra Wolfe
Makeup: Glamtechz and Christopher McKie 
Hair: Cassandra Normil
Nails: Marsha Larose. 
Music, event photography, and videography: R.E.M Media Productions
Photo credits: Reynaldo Osoria

Tuesday, April 9, 2013

Mehera Shaw Receives Sustainability Leadership Award in India!

Mehera Shaw Receives Sustainability Leadership Award

Consortium of Green Fashion: Best Initiative and Valuable Contribution to Green Fashion Awarded by DyStar, Mumbai and SOFT (School of Fashion Technology), Pune.

“A path breaking initiative by DyStar and SOFT (School of Fashion Technology), the Consortium of Green Fashion has a vision to be the leading platform for exchange of ideas, information and sustainable practices that makes Green Fashion as the only choice for the present and the future. Its mission is to increase ecological awareness in the textile and fashion industry by establishing a premier forum that facilitates research and promotes Green Fashion.”

CGF has awarded Mehera Shaw Textiles Pvt. Ltd. this honor within the textile and fashion industry in recognition of their efforts in the fields of sustainability and ecology.

Mehera Shaw is a sustainable lifestyle brand, producing upmarket, artistic, casual women’s clothing for both the domestic Indian market and international market.  They use artisan prints, natural fibers, handloom fabric and organic cottons all with top quality stitching, made at their in-house production studio in Jaipur, India under fair trade standards.  Mehera Shaw is also member of the Fair Trade Federation in the US. 

Mehera Shaw also works in conjunction with Mehera Shaw Foundation Trust--a registered non-profit whose mission is sustainable artisan development-- to create a line of accessories upcycled from production scrap fabric.  

Saturday, March 9, 2013

Visit our Jaipur Shop!

Come shop with us!  We are opening our Jaipur boutique with WEstern mix and match styles, east-west fusion styles and Indian collections for both retail and wholesale sale in cotton prints, organic cottons, nightwear for women and girls, scarves, bags, upcycled accessories and fabric by the meter from our own Mehera Shaw collection!  Many items are also available on our online shop:

We are located at
H61/A Meera Marg, Bani Park
Jaipur 302 016
tel: +91 141 410 1636.
Our timings are 10am-6pm Monday through Saturday.

Click here for the link to Google Maps:

Thursday, March 7, 2013

Mehera Shaw SS13 Artisan Prints Available Now!

Introducing the Mehera Shaw SS13 collection of artisan prints on organic cotton now available for wholesale and retail sale.  For more information and a print catalog, please contact Shari Keller at: info(at)

Wednesday, February 6, 2013

Special Commendation Award for Sustainable Supplier

Mehera Shaw is pleased to accept the Special Commendation awarded to us by the Ethical Fashion Forum at the Source Awards in 2012.  This award recognizes sustainable practices in the supply chain, both social and environmental.

Fair Trade Ethical Clothing Green Business Green America Coop America