Tuesday, April 9, 2013

Mehera Shaw Receives Sustainability Leadership Award in India!


Mehera Shaw Receives Sustainability Leadership Award

Consortium of Green Fashion: Best Initiative and Valuable Contribution to Green Fashion Awarded by DyStar, Mumbai and SOFT (School of Fashion Technology), Pune.




“A path breaking initiative by DyStar and SOFT (School of Fashion Technology), the Consortium of Green Fashion has a vision to be the leading platform for exchange of ideas, information and sustainable practices that makes Green Fashion as the only choice for the present and the future. Its mission is to increase ecological awareness in the textile and fashion industry by establishing a premier forum that facilitates research and promotes Green Fashion.”

CGF has awarded Mehera Shaw Textiles Pvt. Ltd. this honor within the textile and fashion industry in recognition of their efforts in the fields of sustainability and ecology.

Mehera Shaw is a sustainable lifestyle brand, producing upmarket, artistic, casual women’s clothing for both the domestic Indian market and international market.  They use artisan prints, natural fibers, handloom fabric and organic cottons all with top quality stitching, made at their in-house production studio in Jaipur, India under fair trade standards.  Mehera Shaw is also member of the Fair Trade Federation in the US. 

Mehera Shaw also works in conjunction with Mehera Shaw Foundation Trust--a registered non-profit whose mission is sustainable artisan development-- to create a line of accessories upcycled from production scrap fabric.  






 
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