On April 20th, Earth Day 2013, Lily Clark and Amy DeCew celebrated the launch of their sustainable fashion line, Lily of Valley Isle, at the Beau Monde Society’s Midsummer Jungle runway show in New York city. Select pieces from the Lily of Valley Isle womenswear collection were chosen to highlight the current choices available in ethical and ecologically-conscious clothing brands.
Lily of Valley Isle focuses on day-to-night and beach-to-town women’s clothing with a contemporary aesthetic and aloha spirit. Inspired by Lily’s transition to life in Maui after ten years in the L.A. fashion industry and utilizing Amy’s prior work in sustainable design within New York fashion, the duo bring high-end finishes like French seams and handmade shell buttons into their use of organic cotton fabrics. Working with the Mehera Shaw production facility in Jaipur, India allows Lily and Amy to combine design creativity, quality, and sustainability into their business vision.
They can be visited at:
or followed on Twitter as @LilyValleyIsle
Links to more info about the April 20th Beau Monde Society Midsummer Jungle runway show are at:
and at:
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Fashion Envie Team Credits:
Beau Monde Society founder and stylist: Jennifer Nnamani
Producer: Zunyda Maya
Architect: Preet Kalra
Social Media Strategist: Steffanie Nnamani
Publicist: Dom Drake
Graphic Designer: James Mao
Art Director: Ian Chapman
Digital Media Strategist: Reynaldo Osoria of R.E.M Media Productions
Artist: Dominick Troy Williams
Assistant: Marsha Larose
Intern: Deandra Wolfe
Makeup: Glamtechz and Christopher McKie
Hair: Cassandra Normil
Nails: Marsha Larose.
Music, event photography, and videography: R.E.M Media Productions
Photo credits: Reynaldo Osoria
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