Sunday, August 19, 2012
Monday, August 13, 2012
Monday, August 6, 2012
Sunday, July 1, 2012
Celebrate Summer!
Check out our collection of favorite summer styles now online under the Shop menu here or from any of our main pages. We have lots of bright colors, cool cottons and fabulously feminine, fun styles for the summer heat! We ship throughout the English speaking world and most of Europe.
Updates from Jaipur
It is now summer, soon to be monsoon season in Jaipur when everyone breathes a sigh of relief from the heat and rejoices in the rains. Of course, the onset of rain also means we are taking a hiatus from printing until after the monsoon and working on other projects. We are excited about one new project in particular--we are having a second floor added to our building which will enable to us to further develop our textile and print selection for both retail and wholesale sales as well as private label orders.
Sunday, June 10, 2012
Mehera Shaw Online Shopping
Mehera Shaw online boutique is now open! We have reopened our boutique with some of our favorite styles. We will be adding some new vintage romantic styles in organic cotton soon! As always, everything is fair trade in beautifully soft fine cotton voile with a mix of both artisan screen and block prints from the Jaipur region of India.
Here's a sneak preview of our new organic cotton styles!
Thursday, February 2, 2012
New Developments




2011 and 2012 are times of many new developments at Mehera Shaw! In 2011 we added several new product categories, 2 new labels, we added more private label openings and began an official internship program. It does feel like a lot, but in a vey positive way. We are still trying to catch up with all the possibilities suddenly opening up.
Our first new label: Erdenlicht is a German term for Light of the Earth and was developed specifically for the German market. Erdenlichet is a sustainable fashion label geared toward family and home life, high wearability, soft, casual comfort, and lasting quality. Always fair, always organic. Collections include women's and girl's nightwear, robes, Do-It-Yourself sewing kits for girls and women. Affordably priced.
Our second new label is Lena Ashe: For the vivacious young woman who loves everything about life, but has a cutting sense of humour, has seen a bit of the world, knows her mind and likes to be happy. Geared toward the 22+35 market, Lena Ashe is fun-oving, high spirited, fair trade clothing, full of colourful prints, free-slowing styles, wind-in-your-face, sunshine-in-the-air dreams.
In terms of new products, we have added some lovely Do-It-Yourself sewing kits in girl's styles. These are in printed cottons and are available in both English and German. Please see our photos under the Collections Menu on our main site.
We have added a nightwear category as well:lovely vintage romantic styles under our main Mehera Shaw label exquisite detailing in white cotton voile with lace accents. These will soon be available on our upcoming online shopping section and are currently available by wholesale order. Please see our photos under the main Collections Menu. We have also added a line of Erdenlicht nightwear for women in all organic cottons--simple, elegant, timeless styles. Photos are in the main Collections Menu and are available by wholesale order.
We are also starting to develop trend-driven fabric collections in both prints and solid colours for wholesale and retail sale. Please look for these on our website later in 2012.
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